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It happens more often than you think—people make two completely opposite statements about their progress, goals, or struggles without even noticing. And these contradictions are usually the very thing holding them back. These contradictions create frustration and confusion, but they’re also opportunities to step back and realign your expectations. Progress doesn’t always look the way […]

A lot of people—coaches included—tend to overcomplicate strength programming. The truth is, there are countless effective ways to get someone strong. Two coaches can take entirely different approaches and still lead their clients to the same outcome. What really matters is intentionality, consistency, and structure. Personally, I like to keep things simple and intentional. While programming should […]

When I moved to Lisbon, people assumed it was the fix—that all my struggles, stresses, and challenges would somehow disappear with the change of scenery. But that’s not how life works. The reality? All my problems still exist. Building an online business is no easy feat, and I still face the same hurdles every day. But the biggest […]

The phrase “train like an athlete” gets thrown around a lot. It sounds cool, it’s catchy, and if that’s the title you want to use for your training, then go for it. But let’s be real—most people are not athletes. Athletes don’t just train hard; it’s their full-time job. They eat, sleep, and recover like athletes. Their schedules revolve […]

In the world of fitness and nutrition, we’re often fed the idea that success comes from following rigid rules, strict diets, or pushing ourselves to extremes. But here’s the truth: normal eating has no rules. It’s the simplicity and neutrality of normal eating that actually makes people uncomfortable. Why? Because most people are used to […]

When it comes to working out on your cycle, there’s really only one answer: do what works for you. There’s so much opinion out there, but the truth is, your body knows best. I recommend getting to know your cycle and the symptoms that come with it. Pay attention to how your energy, strength, and […]

The truth is, a lot of people are used to being stressed. It’s almost become a badge of honor—proof that you’re grinding, busy, and pushing hard. While everyone has a different tolerance for stress, I’d argue that most people’s tolerance is far too high. We adapt to chaos, convince ourselves it’s normal, and end up […]

One of the biggest ironies of being an adult is that we forget something huge: we run our own lives. No one is stopping us from doing the things we know we need to do. And yet… we don’t do them. Well, some people don’t. Maybe that’s the problem. Too much freedom can feel paralyzing. With no rules, no […]

Taking full ownership of your health and schedule sounds simple—yet many people struggle with it. Whether it’s training, nutrition, or daily structure, a lack of control leads to frustration and inconsistency. But why? Here are the key reasons people avoid taking charge and how to break free from them. 1. It’s Easier to Blame External […]

We’ve all heard it or thought it ourselves: “My body just doesn’t do what it used to.” Maybe you notice it in how you recover slower after workouts or how your energy dips during the day. Suddenly, the workouts and lifestyle that once worked for you don’t seem to have the same effect. It’s easy to feel […]