Let’s cut through the fluff. Because when it comes to weight loss, you’ve probably been fed the same surface-level advice over and over again:
“Eat less, move more.”
“Just stay in a calorie deficit.”
“Be consistent.”
And while those things technically aren’t wrong — they also barely scratch the surface of what it actually takes.
So here it is: the shit they don’t tell you when it comes to real, sustainable weight loss.
You Have to Earn It — By Laying the Foundation First
You don’t just get to walk into this process and say,
“I want this — now make it simple and easy and magical.”
It doesn’t work that way.
In fact, it rarely works that way.
If you want real results that last, you have to earn the right to cut. You have to show up. Not just for a few days. Not just when it’s convenient. But over and over again — even when it’s boring, even when you’re frustrated, even when the scale isn’t moving.
You have to build the foundation before anything else:
- Consistent intake
- Balanced meals
- Enough protein
- Regular movement
- Understanding your body’s needs
That’s what earns you the right to diet. Not wishful thinking, not shortcuts, not burning yourself into the ground.
Reach Your Goddamn Maintenance
Let’s talk about this one in real terms.
Most people have no clue what their true maintenance is.
And once they start tracking or paying attention to their food, they get scared. Scared to eat enough. Scared of carbs. Scared of fueling themselves.
So what do they do?
They start restricting. Automatically. Reactively. Even if they’re not in a cut. Even if we’re just trying to build a baseline.
But here’s the reality check:
If you’ve been gaining weight over the years, you were eating over your maintenance.
It just wasn’t tracked. It wasn’t conscious. It was out of sight, out of mind.
And that’s what’s so damn frustrating.
You’ll overeat, under-move, and ignore your health for years — but the second we try to build a solid, healthy foundation?
Suddenly, that’s too much?
Suddenly, that’s where we draw the line?
Come on.
Learning maintenance is the most important skill in this entire process.
Because if you can’t maintain your habits, your intake, your energy — then what’s the point of losing weight in the first place?
You’ll just gain it back. Again.
It’s F*cking Messy
No one tells you this — or if they do, it’s buried under transformation photos and 30-day shred challenges.
But the truth is?
Weight loss — real, lasting, identity-shifting weight loss — is messy as hell.
Most people walk into it with a heavy history:
- Years of dieting and rebounding
- Fear of carbs, fear of food, fear of gaining weight
- A broken relationship with the scale
- Anxiety around social situations and meals
- Deep-seated beliefs about their worth and identity being tied to their body
You don’t just diet your way out of that.
You have to unlearn.
You have to face yourself.
You have to acknowledge that the reason you haven’t achieved this yet is not because you’re weak or lazy — it’s because you’re still carrying around outdated rules, shame, and fear.
It’s not just a physical process — it’s emotional, psychological, and deeply personal. And it takes work.
It Takes Time (Like, Real Time)
People have the most unrealistic expectations of their bodies.
The same body that breathes for you, moves for you, keeps you alive through stress, work, workouts, under-eating, overthinking… you name it.
And yet we say:
“Hey, do this for me — but I’m going to give you the bare minimum in return.”
What the actual fuck?
That’s not a partnership. That’s punishment.
And it’s not fair.
Weight loss puts stress on the body — full stop.
So the goal should be:
How can I eat as much as possible while still being in a deficit?
Not how little can I get away with.
Your body will change. It can change. But you have to work with it — not against it. And that means letting go of the need for fast results and instead giving your body the time, fuel, and consistency it needs to actually respond.
This isn’t a 30-day project. It’s a new way of showing up for yourself — consistently, honestly, and with more respect than ever before.
So If You’re In It — Really In It…
Know this: I see you.
But don’t come to the table expecting magic.
Come ready to rebuild. To get uncomfortable. To slow down.
To learn what consistency actually looks like.
To understand what your body actually needs.
This isn’t just about weight loss.
It’s about becoming someone who doesn’t have to start over again.
And that shit? That’s worth it.
